NHL Breakaway Privacy Policy

Last Updated: November 14, 2023

This Privacy Policy explains how SocialSweet Inc., dba Sweet, (“Sweet,” “we,” or“us”) collects, uses, and discloses information about you. This Privacy Policy applies when you use our websites, mobile applications, and other online content, products and services that link to this Privacy Policy (collectively, our “Services”), or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.


Collection of Information

Use of Information

Disclosure of Information

Advertising and Analytics

Transfer of Information to the United States and Other Countries

Your Choices

Additional Disclosures for Individuals in Europe

Additional Disclosures for Individuals in Canada

Contact Us


Information You Provide to Us

We collect information you provide directly to us. For example, you provide information directly with us when you create an account, fill out a form, submit or post content through our Services, make a purchase, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, email address, postal address, phone number, credit card and other payment information, and any other information you choose to provide.

We also maintain information relating to your transactions on our Services including:

Activity Information: We collect information about your activity on our Services, such as the purchase, sale, trade, or publishing of unique, one-of-a-kind digital merchandise (“Digital Collectibles”), including non-fungible tokens (NFTs), or the artists, brands and other users you interact with through the Services.

Transactional Information: When you purchase, trade, sell or publish your own Digital Collectibles, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

Information We Collect Automatically

When you access or use our Services or otherwise transact business with us, we automatically collect certain information, including:

  • Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
  • Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).
  • Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see the Sweet Cookie Policy and the Your Choices section below. Your information, including personal information and interactions with our Services, may be monitored, recorded, or collected through these tools and tracking technologies and further disclosed by us, our service providers, and authorized third parties as described in this Privacy Policy.

Information We Collect from Other Sources

We obtain information from third-party sources. For example, if you create or log into your Sweet account through a third-party platform (such as Apple, Facebook, Twitter, or Google), we will have access to certain information from that platform, such as your email address, name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.


We use the information we collect to provide the Services, including facilitating your transaction, collection, trading and sale of Digital Collectibles, and to customize your experience with us. We also use the information we collect to:

  • Provide, maintain, and improve our products and Services;
  • Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
  • Personalize and improve your experience on our Services;
  • Send you technical notices, security alerts, and support and administrative messages;
  • Respond to your comments and questions and provide customer service;
  • Communicate with you about products, services, and events offered by Sweet and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
  • Monitor and analyze trends, usage, and activities in connection with our Services;
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
  • Target advertisements to you on third-party platforms and websites unless you have opted out (see “Advertising and Analytics” for more information)
  • Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Sweet and others;
  • Debug to identify and repair errors in our Services;
  • Comply with our legal and financial obligations; and
  • Carry out any other purpose described to you at the time the information was collected.


We disclose personal information in the following circumstances or as otherwise described in this policy:

  • We disclose personal information to third-parties such as vendors, service providers, and consultants that need access to personal information in order to provide or perform services for us, such as companies that assist us with web hosting, fulfillment, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.
  • If you post content in public area of our Services, we disclose this information publicly on our Services.
  • If you choose to use integrations we offer on our Services, we may disclose certain information with the integration partners.
  • We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
  • We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Sweet, our users, the public, or others.
  • We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • We may disclose personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Personal information may be disclosed between and among Sweet and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.
  • We disclose personal information with your consent or at your direction.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you.


In some cases, we make available Digital Collectibles to you jointly with or on behalf of certain third parties through Sweet Services. When you purchase a jointly offered or marketed Digital Collectible through the Sweet Services, we will indicate that by enabling that third party to post its privacy policy along with ours on the particular page or service to provide you notice of how it also collects and uses your information on those pages. We may disclose your personal information related to those transactions to that third party who will also collect that information in connection with those transactions and use it in accordance with their posted privacy policy. By engaging with us and those third parties with whom we jointly offer Digital Collectibles, you intentionally interact with both of us and direct us to disclose your information with such third parties.


We engage others to provide analytics services and serve advertisement on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Sweet and others to, among other things, analyze and track data, determine the popularity of certain content, better understand your online activity, deliver advertising and content targeted to your interests on our Services and other websites. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices or change your Cookie Settings on our Services. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.


Sweet is headquartered in the United States, and we have operations and service providers in the United States. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.


Account Information

You may update and correct certain account information at any time by logging into your account, emailing us at support@sweet.io, requesting help via our website or mobile application. If you wish to delete your account, please email us at support@sweet.io, but note that we may retain certain information as required by law or for our legitimate business purposes.

Location Information

When you first launch a feature of our mobile applications that collects precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. You may also stop our collection of this location information by following the standard uninstall process to remove all of our mobile apps from your device. If you stop our collection of this location information, some features of our Services may no longer function properly.


Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services. For more information on how we use cookies and how to manage your choices relating to cookies, please see our Sweet Cookie Policy.

Communications Preferences

You may opt out of receiving promotional emails from Sweet by following the instructions in those communications or by sending us an email at unsubscribe@sweet.io. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications

With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.


If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data, and this section applies to you.

Legal Basis for Processing

When we process your personal data, we will do so in reliance on the following lawful bases:

  • To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested).
  • When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).
  • To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
  • When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

Data Retention

We store personal data associated with your account for as long as your account remains active. If you close your account, we will delete your account data within 30 days. We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests

Subject to certain limitations, you have the right to request access to the personal data we process about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please email us at privacy@sweet.io.

Questions or Complaints

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html


If you reside in Canada, this section supplements our Privacy Policy and applies to you. By submitting personal information to us or our service providers, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy. You may withdraw your consent at any time by emailing us at support@sweet.io. If you withdraw your consent (or if you decide not to provide certain personal information), you acknowledge and understand that we may not be able to provide you some or all of our Services.

Data Transfers: We may transfer your personal information to locations outside of Quebec, including, for example, the United States, and we may access, store, and/or otherwise process your personal information in those jurisdictions outside of Quebec and Canada, in accordance with this Policy and as permitted or required by law.

Data Rights: You have a right to access and correct the personal information we hold about you by emailing us at support@sweet.io. If you reside in Quebec, your access rights include the right to request information about the processing of your personal information, including the categories of persons who have access to your information within Sweet and the applicable retention period. You can also manage how we collect and use information about you through cookies by visiting our Cookie Settings, and you may opt-out of targeted advertising by visiting the Digital Advertising Alliance of Canada, at https://youradchoices.ca/en/tools.

Sweet has an appointed privacy officer whom you may contact by emailing support@sweet.io.


If you have any questions about this Privacy Policy, please email us at privacy@sweet.io.